Architecture and design for the masses


Architecture and design for the masses must be functional, in the sense that they must be acceptable to all and that their well-functioning is the primary necessity. A chair can be uncomfort­able and a work of art, but only the occasional specialist can be expected to prefer its aesthetic to its utilitarian qualities. The plea for functionalism is the first of our sources. Augustus Welby Northmore Pugin, born in 1812, the English son of a French father, wrote on the first page of his most important book: 'There should be no features about a building which are not necessary for convenience, construction, or propriety . . . The smallest detail should . . . serve a purpose, and construction itself should vary with the material employed.


That was written in 1841, but it was not new then. It is the direct continua­tion of the principle of French seventeenth and eighteenth century rationalism. Architecture, writes Batteaux, is not a spectacle . . . but a service, and security, fitness, convenience, propriety are all familiar from Cordemoy to Boffrand and the younger Blondel. To quote two less familiar passages, neither French: Hogarth called the first chapter of his Analysis of Beauty, Of Fitness, starting thus: Fitness of the parts to the design for which every individual thing is form'd … is of the greatest consequence to the beauty of the whole … In ship-building the dimensions of every part are confin'd and regulated by fitness for sailing.

When a vessel sails well, the sailors call her a beauty; the two ideas have such a connection. And the Abbate Lodoli, not uninfluenced perhaps by Hogarth, referred in his stimulating conversations to the Venetian gondola as a piece of functional design, and stipulated that nothing ought to appear in a building which is not 'truly fulfilling its function' or: 'has not its own proper function' and is not 'an integral part of the fabric' and sign designed in a logical relation to the 'nature of the material.

The fact that Pugin, who came first in this string of quotations, called the book which he started with this clarion call The True Principles of Pointed or Christian Architecture, the fact that his principal purpose was not a plea for functionalism but for the Gothic Revival as the expression of a Catholic Revival, even the fact that he argued extremely intelligently the functional aspect of the Gothic style, of buttresses, of rib-vaults and so on, all these facts do not concern us at present. He was read by the Gothicists, but he was also read by the Functionalists.

For such existed among the mid-nineteenth century writers and thinkers. Gottfried Semper in Germany, with his explanation of the applied or decorative arts as conditioned by materials and tech­niques, was one of them. He had lived in London as a refugee in the years 1851-5, and must have been in contact with the small group of architects, artists and administrators responsible for the preparation, the success and the ruthless criticism of the Great Exhibition of 1851: Henry Cole in the first place, Owen Jones, Matthew Digby Wyatt and Richard Redgrave in the second.

These men, even before the exhibition, had issued a small journal called the Journal of Design and Manufactures and in this had applied the principles of Pugin, as Semper was going to do later, to matters of craft and industrial art. Pugin had objected to carpets where one walks 'upon highly relieved foliage, the Journal now insisted that carpets should keep to 'a level or low plane', that wallpapers should convey 'the proper impression of flatness' and in a more general way, that 'the first considera­tion of the designer should be perfect adaptation to intended use' and that every object 'to afford perfect pleasure must be fit for the purpose and true in its construction'.


No wonder that these men, when the Crystal Palace had gone up and been filled with the proudest products of all nations, were appalled at the standard of taste displayed. 'The absence of any fixed principle in ornamental design is most apparent,' they wrote, and 'the taste of the producers is uneducated. No wonder either that they admired the Crystal Palace itself.


We fawn over grand architects, so their heads get bigger and their buildings more outrageous. … Costs have ballooned, the public disliked it and the prime minister, Shinzo Abe, listened to the “voice of the people” and gave it the heave-ho. Hooray. … It's the rubbish built for the poor that is really sickening: cheap, dull, minimum-height ceilings, mean little square windows – no ornament at all, not even a sill – crappy materials and the crappiest possible design. Near me ……via Japan's heave-ho of Zaha Hadid's Olympic stadium is a win for the

The architectural history of the 20th century is often presented in terms of advances in science and technology leading to light, airy, green, healthy cities for the masses. It was a reaction to the filthy industrial slums of the ……via Design for dying – TED Blog

Alexandra Lange is an architecture and design critic. Her essays, reviews, and features Alexandra_Lange have appeared in Architect, Domus, Dwell, Medium, Metropolis, New York Magazine, the New Yorker blog, and the ……via Modernism for the Masses | SARASOTA MODERN


Development plan can be illustrated.


Development plan can be illustrated

Any parcel of land may be identified by this system of survey. No other parcel may exist with the same description. To locate the parcel of land as , the description would be: the southwest quarter of the northwest quarter of the southeast quarter of Section 16 of Town­ship 2 north, Range 3 west of the Michigan Meridian. This would be written as “SW lA, NW/4, SE Va, Sec. 16. T.2N, R.3W, Mich. M.”

On land development plans, essential in­formation is given in the following order:

  1. Name of development
  2. Section
  3. Township, north or south
  4. Range, east or west
  5. Township name
  6. County name
  7. State

A portion of a land development plan can be illustrated, which can show the information in proper form. Note how the “Cascade Hills” development can be identified in relation to the NE corner of Sec. 23. The point of beginning of “Cascade Hills” is 683.29' from the northeast corner of Section 23.


The site or plot plan will usually have the same identification information as the land development plan. Since the designer or ar­chitect works from the land development plan, he must be more specific concerning the location of the structure A site plan would include the following information:

  1. Lot number
  2. Name of development
  3. Section
  4. Township, north or south
  5. Range, east or west
  6. Township name
  7. County
  8. State

No mistake can be made in locating the land shown on a typical plot for a residence. A brief description can identifie the lot such as using numbers such as (167); develop­ment (Arcadia No. 2); section (19); town­ship and range (T.2S, R.11W); city (Kala­mazoo); county (County of Kalamazoo); and state (Michigan). No other descriptive material need be included. Usually Items 1 through 5 are stated on the plot plan; how­ever, all may be included, the location dimensions are given from the rear and side lot lines. This practice is sometimes followed when the lot is trape­zoidal or odd-shaped.

Lot Lines. Each parcel of land that is identified today is bounded by a straight or curved line called a lot line. Every lot line has a specific direction, length, and if curved, a radius. development plan can be illustrated

What can we learn by applying contemporary knowledge of system dynamics? What does all this mean for future policy development and planning? The argument is illustrated and referenced from my own experience as a ……via 3: Lowry and his legacy | Quaestio

Riverfront study important to all. By Dawn Rosemond At first glance, the City of Fort Wayne's Riverfront Study may seem like something that has nothing to do with you. I mean, if you don't play and travel on our rivers or live ……via Video: Riverfront Development Study Master Plan : Frost Illustrated

Mainstreet Design. Illustrated Section of the Main Street Beds plan [Follow the link at the end of this post for a full plan] … This planting plan [above] will be used as a guide, but the actual garden will evolve and will constantly change, though the general effect will be that of an informal cottage garden. Key aspects of the project are: – The garden will incorporate a memorial tree to the late Tom McCall. – The garden is also likely to include a structure to support climbing ……via Proposal for Development of the Main Street Beds in Balerno


Best Channel Letter Prices.

Best Channel Letter Prices.

The work of Heartfield and the young pioneers of the Best channel letters Prices was publicized in the trade press of the printing industry and in the advertising monthly Gebrauchsgraphik (Commercial Art). Tschichold reproduced examples in two colours in his second didactic treatise, Eine Stunde Druckgestaltung (One Hour Designing Print), which appeared in 1930, its A4 format and ribbed silver cover proclaiming its machine-age principles. The most comprehensive presentation of the work and ideas of the young designers was presented in the book Gefesselter Blick (Captured Look), in 1931.  


Its editors related text to time, and the image to space, a theme taken up the following year in the 'Fotomontage' exhibi tion in Berlin, which included not only Heartfield, but also the Russians (among them Klutsis, Lissitzky and Rodchenko) and the Bauhaus pio neers using the font for Best channel letters Prices.

Bayer had been in charge of the print and publicity workshop after the Bauhaus had moved to Dessau in 1925. Moholy-Nagy, as co-editor, had been responsible for the publicity and layout of the school's journal and for the Bauhaus Books, which were classics of modern art and archi tectural theory. The first eight had all appeared in 1925. 


Their typogra­phy is often coarse, but they demonstrate Moholy-Nagy's attempt to break the continuity of the text and organize it so that it reflects its con­tent. Heavy black lines are still a distraction. Bold sans-serif type is used not only for headings and sub-headings with single words and phrases but also to interrupt the flow of lines set in Antiqua, to introduce some of the emphasis of the spoken word. This kind of innovation was tech­nically complicated in metal sign type, and found few followers. His sketch for a film scenario in his Maleret, Fotografie, Film (produced in an earli­er version in a 1923 issue of the Hungarian journal MA), which used bits from the sign printer's type case and his own woodcuts, had no imitators. Best channel letters Prices

Graphic Expressions and our sister company, LAAD Sign & Lighting, designs, manufactures and installs flushed mounted or raceway mounted channel letters. These can be LED lit or neon lit. We are UL certified. This page is under ……via Channel Letters – Graphic Expressions

Our sign shop just got done installing these new Illuminated Channel Letters for Evape!! It was a pleasure to help out with their image for the vapor business! Come check us out if you are in need of some Channel letters to ……via NEW Channel Letters for Evape! | Jim McMichael Signs & Truck

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Professional land developers design


It is impossible to project an average site cost because of the varying conditions in the different localities. A rule of the thumb states that approximately 12 to 20 per cent of the total cost of the house (materials and construction) should be expended for a lot. This percentage is not a hard-and-fast rule and will vary according to local land, ma­terial, and construction costs.

The site may require additional improve­ments and maintenance such as grading, additional top soil, or provisions for drain­age. These expenses must also be considered in the total cost of the lot. Frequently, these are completely forgotten and come as an economic shock to the budget.

Coral Gables developers' sales office at Lemon City - Miami
<img data-cke-saved-src=”” src=”” title=”Land Development at North Key Largo with ” plugged”=”” canals=”” state=”” permits=”” are=”” required=”” to=”” open=”” the=”” ocean=”” and=”” these=”” hard=”” get.=”” developers=”” dig=”” anyway,=”” buyers=”” can=”” hope=”” that=”” plugs”=”” will=”” later=”” be=”” removed.”=”” alt=”Land Development at North Key Largo with ” width=”320″ height=”214″>

Image by State Library and Archives of Florida via Flickr
Image by The U.S. National Archives via Flickr

The initial cost of the lot is also depend­ent upon its location within a normal city block. A lot in the middle of a block is less expensive than one at a corner. Proportion­ally higher tax assessments are usually levied on a corner lot for streets, sewers, and other improvements.

Some communities or neighborhoods are so poorly planned that neighborhood sta­bility is almost non-existant. Those com­munities, having grown without a plan, eventually become transitional (i.e., deteri­orate both economically and socially). Anti­quated or inadequate zoning laws hinder the land developer in completing well planned community subdivisions. A properly planned community depends to a large de­gree on zoning. Zoning provides separation of land masses for basic use and restricts the size of lots and buildings.

Restrictions may be carried further by means of protective covenants. These are legal devices which allow a developer or a group of citizens within an area to establish and maintain minimum standards of quality. Covenants protect the home owner against impairment of home values by the addition of sub-standard buildings. Covenants also detail the standards of housing and provide for legal means of enforcement.

Much of today's building is in suburban or outlying areas, encompassing whole tracts of land which are subdivided by pro­fessional land developers design. Many of these tracts are planned as virtually separate com­munities. These areas may include shopping centers, social centers, parks, recreational facilities, athletic fields, and churches. 

A recent trend in community planning, known as clustering, places houses closer to­gether. Lot sizes are slightly reduced and houses are grouped around a cul-de-sac (a dead-end street often terminating in a circle) or access court (a cluster of houses without street access). The excess area, available from the reduced lot sizes, may then be made available as a common park area for all residents in the subdivision.

Street paving, sidewalks, and streetlights are assets to any well-planned community. This is true not only in terms of practical­ity and beautification, but also in terms of safety. Residential streets should be planned to eliminate through traffic. Small cul-de-sacs, courts, and minor residential streets discourage heavy traffic. Some communities use limited access roads which branch off into less direct, curved streets.


Professional land developers design
Miami Herald

Professional land developers design
As waterfront land dries up, developers rush to Miami River
Miami Herald
The Miami River — once a polluted, industrial backwater known as a favored route for smugglers — is today teeming with developers who want to build on what is practically the city's last remaining waterfront land. “It's the new waterfront for Miami

and more »

…via As waterfront land dries up, developers rush to Miami River – Miami Herald


Professional land developers design

Professional land developers design
RSPB ignores widow's wishes and looks to sell land for housing
Now, after the RPSB was told that it could make £6m if planning permission is granted, the charity is working with developers Richborough Estates to urge Cheshire East Council to allow a housing estate of up to 150 houses. Residents are angry and

and more »

…via RSPB ignores widow's wishes and looks to sell land for housing –


Sprout Design – Company Lobby Sign Designed

Company Lobby Sign Designed

Some firms, frequently those that receive a high volume of requests from artists for Company Lobby Sign Designed, set hours one day a week (or every two weeks or once a month, depending on their needs) when the person in charge of buying artwork reviews portfolios. If this is the case, the per­son answering the phone should tell you these hours. Some reviewers allot a specific amount of time for each artist—ten or fifteen minutes—and schedule only the number of reviews a given block of time will accommo­date.

If this is the case, ask to have your name added to the list for a spe­cific day. Others simply take artists on a first-come, first-served basis and when the time is up, the unreviewed artists go home to try again at the next opportunity. These reviews, es­pecially the ones with no scheduling, can be frustrating. They tend to be impersonal and, if you're near the end of the line, you can be the victim of reviewer “burn-out”—the buyer gives your portfolio only the most su­perficial run-through because he's looked at so many Company Lobby Sign Designed. But, if the review­er sees in your work that certain something he's been looking for and offers you an assignment or at least schedules a longer review, the time and frustration probably have been worthwhile. You have to decide for yourself if you'll attend this type of re­view; there is a definite time and en­ergy investment; on the other hand, this is the only way you'll have your work seen by some firms who specialize in Company Lobby Sign Designed.

If you set up an appointment sever­al days ahead of time, call the day be­fore to confirm it. Schedules go top­sy-turvy even in the most organized situations; and the call can save you a needless trip. The art buyer might have to postpone and reschedule, but better that than a rushed review with her mind on other, more pressing is­sues. If, for some reason, you can't make the appointment, phone as far in advance as possible and reschedule it.


Company Lobby Sign Designed

Dress for the interview according to the business standards of your com­munity. You are there to conduct business, and that's the image to convey. Flamboyant or garish dress might be acceptable at art school, but in the business world it smacks of unreliability and can even be an em­barrassment to the art buyer if she wants to introduce you to one of her clients or business partners. Arrive a few minutes before the scheduled hour and compose yourself. Don't rummage through your materials or review your planned remarks; prepa­ration should have been done before you left the studio. Sit and relax; get comfortable with the environment.

No one can predict exactly how each interview will be conducted, be­cause no two situations are exactly alike. But if you treat each person with respect, believe in your art, maintain confidence in your business abilities, remember that you have rights and prepared well, you'll come out a winner regardless of whether or not you get an assignment. Company Lobby Sign Designed
 11/20/2014 16:16


Company Lobby Sign New Blog Post Traits of Good Business Signage – You made the first step in deciding to get your business a sign. But what makes the difference between just an ordinary, everyday sign to one that stands out among the rest? How exactly do you know if you truly have good business signage that will bring in revenue and curious customers? Signs are everywhere, […] The post Traits of Good Business Signage appeared first on Atlanta Sign Company Atlanta | Car Wraps | Signs | Ba…

Read more … 10/14/2013 7:21


Company Lobby Sign Is Your Business Signage ADA Compliant?
Among the many things to consider when planning your business’s signage is com pli ance with ADA sign design and con struc­tion standards. Your sign isn’t JUST about… (see more)

#signage #signshop

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Graphic Sign Designer Assessment

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Graphic sign designer assessment

If you're going after interviews, assign a day when you make phone calls for appointments. How many appoint­ments you make is up to you; base it on what you're capable of handling and when you feel freshest. Keep an index card for each contact (or use your computer if you have a suitable program); record the name of the art buyer and firm, address, phone num­ber, date of call, result of call. Also re­cord date information on your calen­dar: Are you supposed to call back in two days? Mark it in the calendar space two days away—”call Mr. Smith, XYZ Co. to make appt. See in­dex card.”

Following each interview, write on the index card the date, results, and your impressions of the meeting and of the buyer's response. A few words will do—-just enough to refresh your memory.

It's important to keep your name and work in front of the potential cli­ent's eyes as much as possible, so as each interview takes place, assign a day about six weeks away on which you'll do a reminder or follow-up mail­ing. Using your calendar now to as­sign the mailing date means six months won't slip by before you re­member to do it. Direct this mailing to prospects who have made favorable responses to your work but haven't actually called with assignments.

Reminders can be in the form of flyers or mailers and, depending on your finances, should be sent out ev­ery six weeks to three months. Be­yond three months, too much time has passed for a mailing to be consid­ered a “reminder.” If the time between contacts has been more than three months and you feel this client still has good potential, mail a brochure or new samples rather than simply a flyer or card.

Flyers and mailers used for remind­er mailings should always contain fresh images. Either they must be up­dated and reprinted for each mailing to the same client or, if you've had a series of flyers printed all at once, a new image from the series must be mailed each time. Usually three re­minder mailings to a client are plen­ty; if you still have no assignment, decide whether to submit new sam­ples or call for another appointment because this is a client you really want to pursue, or to drop the firm from your mailing list.


Making your design tools unique

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You have it all over the rest of the world when it comes to designing your own marketing and promotional pieces you're an artist, with a highly developed imagination and the creativity and technical savvy to actualize what you envision. So let your creativity fly! Make your pieces unusual, eye-catching, unique. So long as your design doesn't interfere with your message but rather conveys and supports it, you're limited only by your ideas and your budget.Making your design tools unique



You can make your printed pieces unique in several ways: by what you include, by how they are produced, and by what special touches you add to them.






Including a photograph of yourself or possibly your studio makes the piece distinctive. It will also add to the cost. For economy's sake and because the technique is not overused, don't have the photo converted to a halftone; just paste up a strong, high-contrast black-and-white print—matte or glossy—on your mechanical and have it shot by the printer as one piece of art. This “conversion” drops out all the greys and leaves a dramatic image. Norm Adams' business card is an example of this. Compare that image with the stan­dard halftone printed as part of his re­sume.

Some designers provides clients with a photographed sample of thier four-color artwork—with thier name, address, and telephone number as part of that photo. They paste up both the artwork and the typeset information, which will print be­low the art in black directly on the me­chanical. Instead of taking the camera-ready art to a conventional printer— where the four-color image would first have to be electronically scanned to separate it into yellow, cyan, magenta, and black, converted to negatives and transferred to printing plates, and then recombined on the press into an ap­proximation of the original image, they have the mechanical shot by thier photog­rapher and printed in quantities suited to thier needs. For small quantities, such as 50 or 100, the cost of the conventional scanning and printing process would be too high for most marketing free-lancers.

Using the same illustration or design element in several ways on different printed pieces makes them unique while boosting name and work recogni­tion. One designer used four photorealis­tic paintings, arranged in a square, as the cover of her marketing packet fold­er. She then rearranged the four panels into a vertical design, as the original canvases are hung, and produced a poster.


Business logo design

When selecting colors for graphic designs, one should relate to the colors of business or area where the graphic designs will certainly lie. Although “associate with” does indicate “mix with,” graphic designs colors for most graphic designs jobs must contrast with background colors.
Other logo design projects will certainly require a more enigmatic approach. Lots of large-scale, windowless work areas, commonly found in schools and hospitals, are extremely dull, and an ornamental graphic designs system can provide a needed shot of color.
If the company interior makes use of strong color thoroughly, the graphic designs system can frequently be neutral in color. A business of dark red brick recommends the use of graphic designs panels a little lighter or darker in value than the brick. If business logo design user wishes to lessen the contrast in between the brick walls and the graphic designs system, he can select a darker shade of the brick color for graphic designs panels.
It may be more proper to use dark or black gray graphic designs panels, which would stand out well against the brick. In either case the copy message might be white or off-white for excellent clarity.Alvis Speed 25

What was NeXT

Image by pedrosimoes7 via Flickr
Image by jurvetson via Flickr

A system of directional graphic designs with black panels and white copy or the reverse may provide the kind of strong contrast required to stand out against this vibrant background of contending graphic designs. By contrast, little sleek bronze graphic designs with engraved copy might provide ample contrast in sophisticated business workplaces involving a subtle blend of natural woods and fabrics.
Obviously, there are purely practical color applications where using color is well established by convention or law. Boulevard stop graphic designs, in most states, have red backgrounds. The Occupational Safety and Health Administration of the federal government has asgraphic designsed certain indicating to particular colors to be made use of on security devices and graphic designs or to define
Most individuals have the tendency to have conditioned responses to a few of these colors which can work as mental reinforcement.
This is why emergency graphic designs at a hospital typically include the color red and why lighted traffic control graphic designs make use of traffic signals to indicate stop. Similarly, the color yellow is commonly utilized on roadside graphic designsing or center divider stripping to suggest the need for caution.
The larger corporations will certainly spend millions on determining the best color mixes to make use of on their outdoor graphic designs, or business branding. See it works, not only will you acknowledge the golden arches you likewise see the stop graphic designs looking colors on the brand.
If the business interior makes use of strong color thoroughly, the graphic designs system can often be neutral in color. If the company logo design user wants to minimize the contrast in between the brick walls and the graphic designs system, he can choose a darker shade of the brick color for graphic designs panels.
A system of directional graphic designs with black panels and white copy or the reverse could provide the kind of strong contrast needed to stand out versus this colorful background of contending graphic designs. The bigger corporations will spend millions on identifying the best color combinations to use on their outdoor graphic designs, or business branding.

Facebook Survey Seeks Input On ‘Four Steps To Business Success,’ Advertising Best Practices

Business logo design… link to a five-question survey on its Facebook Marketing page , seeking insight on how page administrators are using its “ Four Steps to Business …

Facebook Hires Google Advertising Exec to Help It Grow Ad Business

Business logo designFacebook’s performance and brand advertising services have been booming, and now the company has hired David Fischer, who until last year ran …

Business Advertising

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Analyze the Movement of Advertising Project Users


There are a variety of tasks during this part of the work which involve the analysis, organization, and recording of information

gathered during the research phase. This information forms the basis for locating all signs on the architectural plans and deter­mining preliminary sign shape, size, and copy message.


Analyze the Movement of Advertising Project Users

Whether planning signs for auto traffic in a parking garage or for a project involving people on foot, it is essential to analyze movements of the users. Parking consultants call this “traffic flow analysis” , but the methods involved can be utilized for analyzing the flow of people as well. The move­ment of visitors through a large project needing interior signing will be used as an example.

Architectural plans are often produced in sections for large projects, but for sign planning it is often necessary to work with an overall plan showing one entire level, including all entrances and exits. This can be done by assembling several plans and photoreducing them. Using such a plan, trace all public corridors or hallways, entrances, and elevator lobbies on a tissue overlay to make them stand out. Next, mark all points of entry and exit and the various major and minor destination points users and visitors will be moving toward. After this has been completed, make a flow diagram showing the path of an imaginary visitor through the entire facility. This will help the designer locate all points of decision (such as corridor intersec­tions) and determine the location of all sign elements as listed below:

Locate Sign Elements

Sign elements fall into four basic categories according to func­tion or the information they provide:

Directional.  As the term implies, these indicate directions. These may be simple signs indicating the direction to only one destination or very complex directories listing many destina­tions to the right, left, or straight ahead.

Identifying. These signs name a place or thing: a conference room, fire hose cabinet, or office of the president.

Informational. All signs give information, but by common usage these kinds of signs display specific, detailed information about business hours or special procedures.

Restrictive or Prohibitive. A variation of the information sign, these signs restrict the public from entering (Employees Only) or have an even stronger emphasis if there is danger (Radiation—Danger—Do Not Enter).

All these kinds of sign elements can be located on architec­tural plans by the designer after properly completing the work outlined under “Research” and after analyzing the movement of users. A suggested method of noting locations of these basic sign elements is to affix a color-coded adhesive-backed paper dot to the plan at each proposed sign location. Apply a similar dot to a 3 x 5 card and record tentative copy on the card. It is a good practice to also indicate whether the signs are single-faced or double-faced. On the graphics sched­ule should be noted whether the sign is illuminated or not.

Group Sign Elements into Sign Types

When designing signs for a large project, the designer's goal is to develop a system of signs, each element of which functions well and yet is integrated visually with all other elements. In most instances, to avoid visual clutter, the resulting system

ments which will communicate all the necessary information. The designer must organize the large number of different signs required into manageable groups, referred to here as sign types. All signs in a given sign type should have the same size, shape, and method of attachment to the building. Each sign type need be drawn only once on the working drawings.

Drawing Rendering Designs


A frequent technique used in drawing rendering designs, depends on the amount of pressure applied to the point. If a line is darkened in without the technique of “snapping,” the line will have a tendency to develop a slight bow or curve.

In some instances the gaps are completely omitted. After a short stroke, the pencil is lifted and slightly rotated and placed on or close to the end of the line previously drawn. The next short length is then drawn, the pencil raised and slightly rotated and placed at the end of the line previously drawn. Rotating the pencil will wear the point uniformly and require less sharpening. This is a particularly important feature since the lead used in sketching is a relatively soft lead and wears quickly.drawing rendering designs
Dividing the Area into Halves and Quarters
A necessary tool for those who sketch is the understanding of how an area may be easily divided into halves or quarters.
Where line AC and AD intersect the two diagonals, sketch two lines parallel to line AB. The figure is now divided approximately into thirds. If it is desired to divide the area into six equal parts, simply treat each as a rec-tangle and divide in half.
Basic Sketching Shapes:
In learning to sketch successfully, there are some basic elements that serve as the footing and foundation of the structure which is to be built later. These basic shapes that are described in this section can be classed as the footings and foundation. Without a basic knowledge and the develop¬ment of skill with each of these shapes, all efforts at sketching will be relatively futile. In order to sketch successfully, you must practice.drawing rendering designs
There are a number of methods of draw¬ing a square. However, the two that will be shown here are the easiest.
To begin with, sketch two axes of the square. Next, use the pencil as a marking gauge, and tic off one-half of the length of the square on each position of the axis. Through each one of these tic marks, sketch a side of the square parallel to one of the axes. Inspect the square to make sure that it looks like a square, then darken it in.
A square may be sketched by first drawing two axes.
Note how the lines are “snapped” in the last portion of this figure.
The second method is simpler than the previous method, but it should be used only after gaining some experience in sketching. First, sketch two parallel lines. The distance between these lines should be equal to the length of the side of the square. Then rotate the paper 90° and sketch in two parallel lines, CD. 
The distance between CD should be equivalent to the distance between AD. To make sure that these lines are properly spaced, the distance between AD can be transferred by using the pencil as a marking gauge. Now check the square to see if it looks like a square rather than a parallelogram or rectangle, and darken the lines.
Rectangles may be sketched in the same manner as squares. The two methods that are illustrated here are identical with those described for the square.
A step-by-step procedure for drawing a rectangle. First, sketch in two axes at right angles to each other. On one-half of the major axis, sketch in one-half of the length of the rectangle. Using
 A rectangle may be sketched by using parallel lines.
parallel lines appropriately spaced. Once the accuracy of the figure has been determined, darken in by “snapping” the lines.You can adjust the size by adding lines.

Using Brochures to promote yourself.

Using Brochures to promote yourself.

Jean Casey's chrono­logical resume fo­cuses on her art edu­cation, employment, freelance work, and exhibitions. She has one master laser-printed on her letter­head and then pho­tocopies it onto her stationery. Using the letterhead reinforces her visual image and boosts name brand.

For mailing packets and in-person reviews Casey in­cludes with her re­sume a brochure of black ink illustrations broken into such cat­egories as greeting cards, animals and nature, and children's book illustrations. The brochure, as well as other promotional pieces, carry her logo and striping samples.

Artist Rafael DeSoto of Santa Cruz, CA, has repeated the typeface and treat­ment of name and address from his let­terhead on this function­al resume. But he has added the graphic of artist with maul stick working on a large canvas to communi­cate more about himself.

As with his other promotional tools, he had the re­sume printed in black only and per­sonalizes each one with a hand-drawn slash of color, here done with a metallic-ink marker, giving the impression of more costly two-color printing. Read More

Jawa and CZ motorcycle brochure, 1953
1940 Willys Station Wagon

Image by Hugo90 via Flickr
Image by aldenjewell via Flickr

This is precisely why I wanted to draw your attention to using brochures or leaflets to promote your translation business. Let's first discuss some …. Help yourself to a range of documents, including free ebooks. Get resources ……via Lesson 79: Have you considered using leaflets or brochures to


Brochures are a great way to promote yourself.


Brochures are a great way to promote yourself.

Jean Casey's chrono­logical resume fo­cuses on her art edu­cation, employment, freelance work, and exhibitions. She has one master laser-printed on her letter­head and then pho­tocopies it onto her stationery. Using the letterhead reinforces her visual image and boosts brand.

For mailing packets and in-person reviews Casey in­cludes with her re­sume a brochure of black ink illustrations broken into such cat­egories as greeting cards, animals and nature, and children's book illustrations. The brochure, as well as other promotional pieces, carry her logo and striping samples.

Artist Rafael DeSoto of Santa Cruz, CA, has repeated the typeface and treat­ment of name and address from his let­terhead on this function­al resume. But he has added the graphic of artist with maul stick working on a large canvas to communi­cate more about himself.

As with his other promotional tools, he had the re­sume printed in black only and per­sonalizes each one with a hand-drawn slash of color, here done with a metallic-ink marker, giving the impression of more costly two-color printing. Read More

… produce a brochure. You could hire a design agency, contract a freelance graphic designer, use a design online tool, or choose to do it yourself using desktop publishing software with the help of templates and stock photos. … 8.5 x 11 Tri-Fold Brochures. Letter Size Brochure Design. Trifold brochures are a great way for small businesses to market or advertise their product or service. Trifold brochures are usually letter size which is 8.5 x 11″. They can be placed in ……via Brochure Design Ideas for Marketing Your Business | Graphic

The truth is that it's easy to look great once and then promote that one instance over and over, hereby getting the best possible leverage of your executive portrait, right? Since I've been in the business … #1 – Brochures. Brochures are one of the classic methods of promoting yourself, your business, your services, products, and even your web presence and social media profiles. But what's the best way to bring all of those ideas together? It's by putting a face in front of ……via 10 Ways To Use Your Houston Business Headshot – Solaris Studios

Now that we finished talking about blogging, I thought it was a good idea to discuss another means of promotion, both online and offline. I've been using leaflets and brochures for about two years now (mostly digital versions), ……via Lesson 79: Have you considered using leaflets or brochures to



Designing your Resume as an Historical Document


A resume is a historical document that summarizes your art-related background. Two types of resumes can be utilized: chronological and functional.

A chronological resume is a history of your accomplishments listed in chronological order, either from the present day backwards (called reverse chronological order) or from early years to the present. Reverse chrono­logical order allows a busy art direc­tor to see at a glance your most re­cent clients and accomplishments.

Group your information in catego­ries, each with a self-explanatory

Norman Adams, agency art director and former freelance designer from Louis­ville, has combined his chronological and functional resume in­formation with sam­ples of his work into a slick four-page, two-color cardstock pro­motional brochure.

This multipurpose pierce can be used as part of an art market­ing package and as a job-seeking tool.

The front of his re­sume features his Sis! Boom! Baa! mailer which he mails as a follow-up piece after his resume.

heading. The categories you choose for your resume should be a factual representation of your background pertinent to the market area you're approaching. If you have more than twenty entries under one heading, di­vide it into subcategories to be more readable. If you have fewer than three listings, integrate them into a broad­er category.

Begin with your work background, usually a list of clients that reveals the depth of your experience. If your experience is extensive and varied, break this category into specific mar­ket areas—ad agencies, magazines, art/design studios, and so on—with all remaining under the broad head­ing of Other Clients. List first the market area you think of greatest interest to the field you're now ap­proaching.

If your experience is less broad, simply outline your work back­ground under the two subcategories of illustration and design. If the ex­tent of your experience doesn't war­rant subcategories, list your clients in order under a Clients heading. A year date does not have to appear with each client; all clients for a given year can be listed together. The city and state location of each client can be listed if they are scattered nation­wide. If all your clients are in your own city, don't waste space with needless repetition.

If you have held a paid employee position relevant to the purpose of this resume, divide your work experi­ence into two categories, Employee Experience and Free-lance Experi­ence.

After work experience, decide what is next in importance in conveying your art-related background and pro­fessionalism—such other categories as professional affiliations, awards, collections, education, publications, exhibitions. Personal history—out­side interests, marital status, health status—may be added last but is completely optional. Most potential buyers could not care less if you're married and enjoy soccer.

A chronological resume must be concise. One-sentence descriptions at most should accompany each listing; within the space limitations of a resume, lengthy written explanations mean other pertinent information is dropped.

Image from page 330 of

Image by Internet Archive Book Images via Flickr

… also said target. Just like your resume is not a history book, it can never be a one-size-fits-all document that you blast off at any potential job that you vaguely might have one or more of the qualifications. Here at Design Resumes, I work with you to target your resume and create a career marketing strategy that resonates with the contributions you have made in other roles and delivers a resounding story of how you can provide value to the company you are targeting….via Your resume is not a history book – Julie Walraven

Experience your America and build a fulfilling career by joining the National Park Service. … Serves as a professional historical architect for National Capital Region parks with responsibility for making a significant contributions to the preparation of historic preservation documentation and background materials for clearances, … Follow the prompts to select your USAJOBS resume and/or other supporting documents and complete the occupational questionnaire. 2….via PreserveNet Architect (Historical)

Your resume is a factual document about your history” says Marci Mahoney in her book Strategic Resumes. As a job seeker you are … (Like education, personal details); Design your resume for a quick reading. Present the ……via Tips for Effective Resume | Online Learning



A highly effective art as well as style center employing fifty artists as well as developers could evaluate numerous collections and will certainly often understand their toughness and also weaknesses. When a developer merely sends something with the mail like a sales brochure or a yearly report, a fine art director has a difficult time even understanding if he actually developed it. Maybe he’s functioned under a person who truly created it or had a quite proficient production division that did a bunch of the design aspects for him, such as drawing the text or picking kind.
These are skills that the developer himself should have, and also it’s quite tough to identify if he has them by merely looking at a completed piece, also if it’s in a collection. You truly have to meet the designer and also talk with him or her as well as view how they react.
Some questions one might ask– exactly how did you go about doing this? Just what did you have in mind? You could get the idea of just how they dealt with the project, or could possibly manage it. When reviewing a style portfolio, I prefer to see the comprehensives as well as the completed piece. I prefer to see exactly how a designer functions. Any style studio, advertisement firm or business goes through a procedure– you don’t merely tell a customer you have what he wants and afterwards instantly generate a gorgeous, complete colour pamphlet.
First, you need to go via phases of layout, and if a developer can stand for those stages with good, clean, understandable, attractive formats, instead of having to create notes so that the workshop can make the designs, he’s much more useful.

Business Design- Graphics for Business Identification.

Graphics for Business Identification.


If you are in the market for a new design, it can seem over whelming with all the design companies out there. And choosing one can be challenging,.
Find out about the different warranties that your design company offers. We normally offer 2 years on electrical, and 7 years on color fastness. You do not want to spend a couple thousand dollars on a design that will burn out fast, or fade out so you can't read it. Instead, ask for a warranty.
Use online search sites, such as, or to help you determine the company that will best suit your needs. These sites allow you to enter all the pertinent information about your design. Be sure to look for a licensed business dedesigns. If your design company is not licensed with the state, you may fall victim to sub standard materials being used.
Make a list of the things that are important to your designage needs. Do you need to have it lighted? What size should it be? What color do you want? Are there other logos or dedesign concepts you are looking for? By making a list of your must-have features, you can avoid a design that will be ineffective in delivering customers to your door.
design shopping is something that you should not rush. Look at some other designs to see what stands out, and what does not. This is a great way to make sure, that you can get the designage you want, at the price you want.
Image from page 37 of
Image by Internet Archive Book Images via Flickr

Image from page 1241 of
Image by Internet Archive Book Images via Flickr


A very effective art and also design workshop using fifty artists and developers may assess many profiles as well as will often know their toughness and also weaknesses. When a developer merely sends something via the mail like a brochure or a yearly guide, an art supervisor has a hard time also recognizing if he truly designed it. Perhaps he’s worked under an individual that really developed it or had a very experienced production division that did a lot of the style elements for him, such as attracting the lettering or picking kind.
These are skills that the developer himself must have, and also it’s quite difficult to identify if he has them by merely taking a look at a finished item, even if it’s in a collection. You truly have to meet the designer and also talk with him or her and also see just how they respond.
Some inquiries one might ask– exactly how did you set about doing this? What did you want? You can understand of how they dealt with the project, or can manage it. When examining a style portfolio, I prefer to see the comprehensives as well as the finished item. I want to view how a developer works. Any sort of style center, ad firm or business experiences a procedure– you don’t merely tell a customer you have what he wants and then promptly produce a beautiful, full shade brochure.
Initially, you have to go via phases of design, and also if a designer could represent those phases with great, clean, understandable, eye-catching layouts, instead of having to compose notes so that the center could make the layouts, he’s a lot more useful.

Design of building exteriors and interiors


In residential or commercial architec­ture, windows have long been the dominant element in the design of building exteriors and interiors. When windows are properly selected and located, they become func­tional, aesthetic parts of the home plan design. Today’s millworks and window manufacturers offer a wide variety of win­dows which accent the character, the com­fort, and the convenience of the home.

Design of building exteriors and interiors.

Cape Cod or the colonial style of design of building exteriors and interiors..

A room becomes very pleasant if the window sills are located below the eye level of a seated person. However, placing cer­tain windows above the eye level, as in bed rooms, is sometimes desirable, and may suggest sill heights for various types of rooms.

Cross ventilation within an individual room is directly related to the arrange­ment and proportioning of windows. This is sometimes called fenestration. Window arrangement, in this context, refers not only to the location of windows in elevation and plan, but also to their type (i.e., double-hung, casement, sliding, hopper, etc.), showing the flow of air through a room with different window openings and arrangement.

Bedrooms located in the front or the rear area of a house should have their windows located near the interior wall-partitions to allow as much ventilation as possible illustrating the flow of air “the outside lighted sign and view. Win­dows in all cases should be related to the ex­terior design. For example, a competent architect or designer would not consider specifying twelve pane double-hung win­dows for the living room of a home de­signed in the flat-roof contemporary style.

design of building exteriors and interiors

A window of this type is better suited to the prevailing breezes through the house. Note that by placing the windows adjacent to the interior wall-partitions, the breezes will cross ventilate the room. Windows placed at a room corner would only ventilate that corner, with very little ventilating benefits for the rest of the room. Some windows cannot be placed directly adjacent to the interior wall partitions. Windows such as those in front of the house, for example, are often centered on the wall.

The absolute minimum window glass area, according to the Federal Housing Ad­ministration (FHA) standards, is 10 per cent of the floor area. About 4 per cent of main living area.

Privacy in Living Areas

Sociologists have indicated that with in­creasing population, privacy of the indi­vidual, the family, or the group is becoming increasingly important. Many of our daily activities require an area where there is privacy. It is often difficult, however, to incorporate provisions for maximum pri­vacy, especially in the plan of a small house. Small houses have some design limitations on the living areas.

Privacy in living areas is the result of careful planning. Activities requiring an area for privacy are sleeping, bathing, dressing, studying, etc. Generally, the rooms where these activities take place can be grouped into three areas: (1) living area, (2) quiet or sleeping area, and (3) service or work area.

The door location and swing direction generally adds to the privacy of an area. The bedroom door, for example, should not show the bed and dressing areas in full view of the other rooms or the hall­way. The dining room and kitchen doors should not expose the working part of the kitchen. Similarly, the main entryway door should not offer an immediate view of the living room.

Privacy is possible in the outdoor living area with proper screening. The shape of the house, its orientation on the lot, or the slope and elevation of the lot may offer good screening for the outdoor living area. Other forms of screening used are: the garage or service sheds, wood fences, low masonry walls, hedges, low-growing fruit or ornamental trees, shrubs, and fast-growing vines on trellises.

Privacy should be thought of not only in terms of sight, but also in terms of sound. Extraneous sounds can be reduced by using good quality, close-fitted doors between adjoining rooms, and by using acoustical materials (rugs, drapery, acous­tical tile, insulation, etc.). Sounds or noises from the living room, for example, may be isolated from the bedroom area by design­ing the floor plan with sound baffles such as hallways, closets, bathrooms, and qual­ity doors.

design of building exteriors and interiors
management, cowboy coding and graphic design) is also considered to be design. Designing often necessitates considering the aesthetic, functional, economic and

Read more …’>Read more …

So how to design our exteriors to be as comfortable as interiors? And how to invite the outdoors in? When it … Interior design by Martha O’Hara Interiors, build by Stonewood, LLC. Photography by Troy Thies Photography….via Interior Design for Exterior Spaces | Lavender Magazine
Home / Metal Buildings / Farmhouse w/ Outstanding Exterior & Interior Designs! & Porch! (7 Pictures) … Erected by Michael McKelvie Homes this home contains a mixture of traditional exterior style combined with contemporary interior design….via Farmhouse w/ Outstanding Exterior & Interior Designs! & Porch! (7




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Commercial Design of Homes


Floor plans are two-dimensional (length and width) drawings which show the location and relationship of the rooms or areas on a particular level of a building. The design characteristics of a floor plan should ideally demonstrate the functional, the comfortable, and the livable conditions of rooms in their basic relationships. When making floor plans, it is always good practice to come as close as possible to the ideal design.

The following characteristics of good floor plans should be studied in detail:

  1. Adequate traffic circulation
  2. Proper house and room orientation as well as good sun control
  3. Adaptability to indoor-outdoor living
  4. Open planning concept
  5. Proper window location
  6. Privacy in living areas
  7. Adequate storage space
  8. Well planned furniture arrangement
  9. Flexibility for expansion

An understanding of these inter-related design qualities, which are studied in this chapter, will enable the student to evaluate and design good floor plans.

Commercial Design of Houses

Many of the characteristics of a good floor plan are applicable in designing both residential and light commercial buildings. For example, the design of nursing homes, homes for the aged, retirement homes, office complexes, etc., can employ some of the guidelines found in this chapter. Other recommendations for light commercial design can researched.

Adequate Traffic Circulation

The term circulation, when applied to floor planning, refers to the movement of traffic from room to room, floor to floor, or to the outside of the house. Hallways, stair­ways, and rooms, as well as interior and exterior doorways, are passageways for the circulation of traffic.

Good circulation, or ease of movement in and about the house, is one of the most desirable features of a good floor plan. This, however, is not always possible—particu­larly in the floor design of small houses. In any case, every route or path of circulation should be direct, well lighted, and have ample room for movement, and show paths of good traffic circulation in single and double level homes.

Privacy is an important factor in design­ing good circulation paths in floor plans, that paths of circulation are designed to end where particular privacy is desired, such as in bed­rooms or bathrooms. If possible, these rooms should not be used as circulation pathways or traffic lanes.

Hallways, particularly in small houses where there may be only one, serve mainly to provide better circulation. A, small family of two or three people requires very little space for traffic circulation. However, a large family has a greater need for commercial design space.

File:Laura U Interior Design 2.2011-Commercial-Bar (3).jpg

Commercial Design of Houses DescriptionLaura U Interior Design 2.2011-Commercial-Bar (3).jpg English: Located in Houston, this bar was designed by Laura U, Inc. Visit www.laurau

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File:DETAIL STUDY OF A LATE 19TH CENTURY COMMERCIALLY DESIGNED FRONT ELEVATION – Massey and Janney Leather Warehouse, 355 North Third Street, Philadelphia, Philadelphia County, PA HABS PA,51-PHILA,628-3.tif

Commercial Design of Houses Title DETAIL STUDY OF A LATE 19TH CENTURY COMMERCIALLY DESIGNED FRONT ELEVATION – Massey and Janney Leather Warehouse, 355 North Third Street, Philadelphia

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Commercial character design

Commercial character design is the process of creating a character and utilising it to enhance or publicise a commercial entity through design. Examples

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Drawings For Developing Property

Drawings For Developing Property:

Straight Lines. Any straight line in a site, plot, or land development plan is identified by its bearing and length. The length of the line normally is carried to the hundredths of a foot (.xx’), such as 135.60′ or 78.69′. The bearing of the line may be placed before or after the length of the line, as N 02°-30′ E 156.50′ or 156.50′ N 02°-30′ E. If space is limited on a drawing, the bearing may be placed on one side of the line and its length on the other.

Dimension lines are normally not used to give the length and bearing of a lot line. Length of lot lines, distances of setback, side setback, etc. are always given in feet and decimals of a foot. These measure­ments are usually not given in feet and inches. All measurements regarding the site are given in feet and decimals of a foot (xxx.xx’). Features such as driveway and sidewalk width, length and depth of house, out buildings, pool, or any other items di­rectly related to the house are generally given in feet and inches, (xx’-x”).

Curved Lines. Lines which are curved on the plot or development plan are also measured. As with the straight line, the length of the curved line is given along the line in feet and hundredths of a foot (xxx.xx’). The bearing cannot be given for a curved line.

For every curve that appears on the site plan, certain necessary information must be supplied. Curves which appear on plot or site plans are called horizontal circular curves. The designer, as well as the con­tractor, must have some information about the curve(s) forming part of the lot line, but with some ex­planatory information. When describing a curve some basic terms must be understood. Some of these are:

  1. PC denotes Point of Curvature. PC is called out where the curve begins. It is at this point where the curve is tangent to line AX.
  2. PT means Point of Tangency. This is the terminal point of the curve and indi­cates where it is tangent to line XB.
  3. T indicates Tangent lines. These are identified by the two straight lines marked T. The tangent lines join the curve. The curve is tangent to AX and XB and lines PCO and PTO are at right angles to AX and XB. The intersection of lines from the PC and PT form the center point of the arc.

The angle formed by lines PCO and PTO is called the central angle or interior angle. Information about any curve. Each curve is identified by a number or letter placed in a balloon or cherry. All necessary information about the curve is given in the table. Giving curve data in tabular form rather than placing it on the curve is the easiest and accepted stand­ard. If each dimension for the tangent discribed.

Depending upon the original survey, all of the information (radius, central angle, tangent, chord, chord bearing, and arc) may not necessarily be given. Three of the 6 pieces of data must be identified. These are: (1) Radius of the curve, (2) Cen­tral or interior angle, and (3) Length of the arc. Other information, such as tangent dis­tance, chord, and chord bearing, are helpful for layout and checking purposes.


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Drawings For Developing Property


Patrick J. Lynch; illustrator; C. Carl Jaffe; MD; cardiologist Yale University Center for Advanced Instructional Media Medical Illustrations by Patrick

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Like what developer Alamo Manhattan has in mind for property around Zang Boulevard and Davis Street? How about those masses of five-story buildings: four levels of apartments atop ground floors of retail and restaurants, ……via Massive development plan for Bishop Arts area drawing mixed
In 2000, Town Meeting approved funding to purchase the land, but local officials could not reach agreement with the owners, who have proposed several unsuccessful development concepts for the site. The Mugar property ……via Planned 219 units just outside Cambridge draw a familiar set of




Orange County Sign Company

Orange County Sign Company

Orange County Sign Company

The famous Klinom Krasnym bet Belykh (Beat the Whites [counter­revolutionaries] with the Red Wedge) exhibits a more coherent link between what the image suggests and what the words say, their mean­ing emphasized by their relationship to the elements in the design. This small poster was designed and its text devised by El Lissitzky, typical of many Constructivists in having a w ide range of design activities. Trained as an architect in Germany, Lissitzky’s most significant achievements were in the design of books and exhibitions, provide from Orange County Sign Company Archives.

He was one of the pioneers of photomontage, the assembly of different elements that gave life to the essentially static photograph by juxtaposition or superimposition, com­bining different viewpoints, cropping, cutting out and exploiting violent contrasts and changes of angle. In his self-portrait The Constructor, Lis­sitzky employed collage (sticking together) and montage (superimpos­ing), by drawing and lettering on the image, as well as by multiple printing from several negatives of the hand, the self-portrait and the gridded paper.

The designer becomes a self-explanatory icon: the eye and hand linked by a tool – the compasses drawing a circle on paper, implying precision, and including a vestige of text – the last three letters of the alphabet and his name printed from his letterhead. It could well have been made to illustrate a slogan of the time: ‘Down with guarding the traditions of art! Long live the Constructivist technician!’

Lissitzky’s designs for books united geometrical abstraction with functionalism. They expressed his belief that ‘Printed words are seen and not heard’ and that ‘A sequence of pages makes the book like cine­ma.’ In the Suprematist Story of Two Squares, published in 1922, the nar­rative is developed by captioning the square-format geometrical compositions with a dynamic typography in the margins. The follow ing year Lissitzky designed a book of poems by Mayakovsky, Dlya Golossa (To he Read Out Loud – literally, ‘For the Voice’), which had a thumb index with a symbol code for each poem. The illustrations were con­structed from printers’ material, mainly ‘rules’ (pieces of metal or wood that printed as lines of varying thickness).

Free Sign Quote Form @ 15% off any Competitors Bid.
Serving Orange County Area, Monument Signs, 3D Building Letters, Lighted Channel Letters, Custom Business Signs or Call 714-305-2476 for free Sign Quote or Just Information or Consultation.

Orange County Landscape Company

An elegant and modern Orange County Landscape! With some awesome designs, TRU Landscape took a small backyard and made a functional and sleek patio area.

For more information, take a look at our website:

This landscape design includes interlocking pavers, floating benches, stucco walls, synthetic turf, and a custom fireplace as a center piece!

Is your backyard space going to waste? Call TRU Landscape Services for a free estimate, and we’ll make your Orange County home come to life.

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Orange, California

Orange County Sign Company


Not to be confused with Orange Cove, California or Orange County, California. The city of Orange is located in Orange County, California. It is approximately


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File:DETAIL OF CAL FAME SIGN ON FRONT – Escondido Orange Association Packing House, 1155 West Mission Avenue, Escondido, San Diego County, CA HAER CAL,37-ESCO,1-9.tif

Orange County Sign Company


DETAIL OF CAL FAME SIGN ON FRONT – Escondido Orange Association Packing House, 1155 West Mission Avenue, Escondido, San Diego County, CA Depicted place


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Custom Sign made for local business


The who and what. Who are you and what do you do? When looking for a

Custom Sign made for local business

, Use clear but de­scriptive language. Say what you said on your letterhead and business card, but enlarge upon it. Don't just say that you're an artist; tell what kind of artist and specifically what type of graphic signage art you do. As with every other tool, gear your descriptions to the client or market area you're approaching.

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The why and where. Why are you writing to this client and why would you like to be selected for an assign­ment? Highlight your strongest per­sonal points as an graphic sign artist—that you're flexible, meet deadlines, work well within a budget, take direction easily over the telephone, and so on. If you know of some strong positive aspect of the client's business or product— they make better mousetraps or produce award-winning catalogs—in­corporate it to explain why your work is appropriate for the firm or why you would particularly like to free-lance for this sign company. Everyone responds favorably to praise, and the sign buyer is no different. Custom Sign made for local business.

The where is a brief listing of where you've sold your work before, a mini-list of clients who will be of particular interest to your current potential cli­ent. If you haven't sold anything yet, list places where your work has been used—jobs that you've done on a vol­unteer basis for example. If you don't have this credit either, ignore this point.Custom Sign made for local business


The when and how. These two can be combined to wind up your letter either by stating when and how you can be contacted for an assignment or when and how you plan a follow-up to your package. You can also mention here what action you'd like the reviewer to take with your pack­age—file it for future reference, re­turn your samples to you in the en­closed SASE, or retain some samples and return them. Custom Sign made for local business

The cover letter should never be longer than one page, typed on your letterhead. Always address your letter and your mailing package to a specif­ic person even if it means a brief long-distance phone call to the com­pany to find the name of the appro­priate person. Verify the correct spell­ing of the art buyer's name and if it's not apparent from the name, find out whether you're contacting a male or a female.

The other materials you enclose should be unified visually and convey as much information about you and your work as possible. Include a bro­chure or a flyer-mailer-resume combi­nation, both of which accomplish the same informational purpose. A busi­ness card is optional but it's best to send one—you have no way of know­ing if your contact pins them on a board or keeps those of special inter­est in a desktop filebox for immediate reference.

The types of samples you send de­pend on whether your work is in black and white or color and whether you expect their return. If you work

in color or want to show examples of tearsheets without sending the actual pieces, enclose slides or photographs. Photographs can be held together with a clear acetate folded sheet and a plastic slip-on spine. Slides should be in a plastic slide sheet cut to ac­commodate the number of slides. Or all of your materials can be placed in a folder with pockets. Just be certain your final product fits any size” by. 11″ file drawer.

If you don't want your samples re­turned, three to five are sufficient. If you do want their return, as many as fifteen to twenty can be sent to give the buyer a broader selection. Beyond twenty is overkill. Consider the mail­ing weight and cost of each package and decide whether you're really giv­ing fresh images with each sample or merely trying to impress the reviewer with quantity. Custom Sign made for local business

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